Rural school districts need all the help they can get when it comes to fundraising. I’m not a big advocate of typical fundraising approaches used in school districts across the nation, such as bake sales and car washes. These tactics take up a lot of time and yield minimal results. Instead, I advocate fundraising approaches used in state colleges, universities, and private schools.

Rural districts need not be at a disadvantage when it comes to raising outside monies. In every community in America— large or small—there are people who can afford to give a major gift to your school or school district. You just have to find these people and involve them in your schools. Encourage them to become strong advocates and supporters of the schools. There is no better cause than public education.

There are a number of questions that you should consider as you think about updating and enhancing your K-12 fundraising program. Here they are:

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